Since people associate particular colors with differeent emotions, the colors used on your website can have a psychological effect on visitors to your site.  By using specific colors geared toward the emotion you want to evoke, you can increase product sales.

Here are some colors along with the emotion and symbols they stimulate:

1) WHITE- purity, innocence, peace, perfection, chastity, sterility, cleanliness. In general, white creates a cool and refreshing feeling.

2) BLACK- night, space, authority, sturdiness, reliability, power, constancy, prudence, wisdom, classy, elegance, submission, mourning, demons, witches. Black is a controversial color as it can symbolize both good and evil.

3) RED- love, excitement, warmth, heat, fire, blood, passion, power, aggression, action. Use red as an attention grabber. It works better as an accent color rather than a background one.

4) PINK- romantic, affection, sensuality, tenderness, calm, soft hearted, softness, femininity. Pink tends to reduce aggression.